We believe in human-powered transportation, and are committed to the commuting and utilitarian cyclist. Our emphasis on human-powered transportation has shaped a unique company philosophy, and resulted in an eclectic mix of bicycles and accessories not found anywhere else in town.
We are discriminating in our choice of products, and you should be too. Try before you buy, ask questions and expect straight answers. Buy a bike that suits your body and your riding needs. We're here to help you find what you need. Most of the bikes and gear we sell have been rigorously field tested by us, and represent the best quality and value that our vendors have to offer.
Within any of the above categories, there is a wide range of quality and prices. Most bikes are not priced higher simply for prestige. The differences may not be obvious to an untrained eye, and that's why as a bike shopper, you'll want to put yourself in the hands of trustworthy bike shop personnel. Generally, they should be able to explain to you what upgrades in frame materials and construction, wheel construction and components you get as you go up the price ladder, and what the benefits of those upgrades are to you as a rider. You, in turn, need to honestly assess your riding needs, and evaluate if those upgrades are simply icing, or indispensable for your demanding commute.
Bike shop personnel are notorious for looking down their noses at mass-merchant bikes. Yet the reality is that mass merchants put bikes within reach of people who could not otherwise afford them. Any bike, REALLY, any bike can be used for commuting. But before you buy any type of bike, take the time to honestly and thoroughly evaluate your cycling needs: the frequency and distance of your commute, potential savings over other transit options, maintenance costs, accessories, etc. If you go through this process, you may discover that the initial savings on a department store bike are more than offset by higher maintenance cost over a couple of seasons of use.
Having said this, we would like to add that the kind of bike you ride does not make you a cyclist. It's the act of riding that does.